Same-day delivery seems almost like magic, right? You order something, and it is at your doorstep in a matter of hours. However, there is a very complicated process behind the magic.
It all began when Amazon launched its same-day delivery service in India in 2017. That was a turning point in e-commerce history, as it created new standards for speed and efficiency in online shopping. The rest of the retailers began replicating the same trend as demanded by customers for speedier, more reliable options for delivery.
Were you aware? More than 51% of businesses have joined the same-day delivery, with many other companies not too far behind, planning to implement the delivery option on their side in two years. Clearly, the arrival of rapid delivery is now a game-changer for your business and consumers.
Clearly, 61% of the customers say they are willing to pay a little more just to get their order on the same day. The world of quick fulfillment appears to be a new standard for online shopping.
Same-day delivery has become the most popular option for customers who need their orders quickly. The process ensures the item reaches the customer on the same day they place the order.
Customers place an order online, typically before a specific cutoff time (often in the morning or early afternoon), to ensure the product can be processed for same-day delivery.
The item can be stored in a warehouse or fulfillment center that is close to the customer’s location. The nearer the item is to the customer, the quicker the delivery can be completed.
After the order is confirmed, it is processed quickly. Warehouse workers pick, pack, and label the item for shipping. This step is done efficiently to minimize time.
After which, the order is passed on to a courier, delivery driver, or logistics partner. Many same-day delivery companies are said to partner with local companies or use their transportation to fulfill delivery on the same day.
Their tracking system lets customers track their orders via a tracking system. They are notified when their order is out for delivery and when it has arrived.
The item is delivered to the customer's location on the same day, maybe within hours of when the order was placed, depending on the speed of the service and the reach of the warehouse.
This whole process involves coordination between technology, warehousing, transportation, and customer service to ensure an effortless experience.
Create geographical clusters for maximum same-day delivery efficiency, which will allow you to target specific areas where customers reside. The locations close to the fulfillment center provide lower costs, while metropolitan areas yield better access.
Service delivery to the rural areas requires good, smart route planning to enable smooth operations. Limit same-day delivery only to selected pin codes and locate fulfillment centers intelligently so that optimization can be done to give a competitive advantage and create a strong differentiator for your brand.
For effective same-day delivery, businesses should place warehouses closer to customers. Besides dark store and inventory predictive management to optimize stock, it is an intelligent delivery system that saves costs and enhances better delivery time.
As markets like India are still developing, Fulfillment centers, which allow your business to stock inventory with multiple fulfillment centers across key cities, are considered very useful in ensuring faster delivery and boosting sales.
The cutoff time is understood as the latest possible hour in that day in which an order can be made and still arrive the same day, e.g., if you order at midnight then it will arrive the next day, but if you order by 10 a.m., then it can be shipped on the same day.
Setting a clear cut-off time ensures transparency, helping customers know exactly when to place their orders to get same-day delivery. This establishes expectations for the customer and provides the information necessary for them to make a decision, thereby minimizing cases of miscommunication or dissatisfaction.
To make same-day delivery work, a solid last-mile operation is key. The use of a comprehensive management solution automates functions such as tracking, invoicing, and RFQs, along with real-time observation of deliveries. By refining delivery processes and managing delivery partners effectively, companies can avoid unnecessary expenditure.
Market research and planning help you gather data about your customers, competitors, and markets for informed decision-making. In addition, such data enables timely operational adjustments going forward.
Same-day delivery can be offered to almost any kind of customer, be it large retailers like Wal-Mart or small retailers running from home. Even if you run a small eCommerce shop from home, just team up with your nearest courier who does same-day deliveries, as long as you meet their cut-off time and handle the packing.
For eCommerce businesses looking to streamline logistics, 3PLs like Velocity Express are a serious game-changer, being in collaboration with all major courier companies to provide a discounted shipping rate so that sellers save costs while accelerating delivery. By collaborating with a third-party logistics provider, sellers can benefit from a variety of shipping methods at cheaper rates, leaving them free from requirements for fulfillment.
Larger businesses, however, tend to manage their fulfillment networks independently. Either they partner with last-mile delivery providers, which provide same-day deliveries, or use a 3PL that can easily accommodate their scale-enabling seamless processing and flow.
Same-day delivery is rapidly becoming a must-have for businesses wanting to stay competitive. Fast delivery service with the right strategies will sustain the demand for on-time delivery, which is on the rise. Small businesses can contract local couriers or third-party logistics; larger firms may create their own fulfillment networks.
Same-day delivery increases operational efficiency and nurtures customer loyalty; this factor alone makes same-day delivery in the e-commerce space.